F0502 The market for cellulose in food and petfood
Have a look at our Introduction and Brochure for a description of our consultancy work.
The Cellulose
Market
The objective of this project is to assist in determining the market characteristics the cellulose and insoluble fibre ingredients business. The investigation focussed on market analysis in food in addition to petfood. The geographic focus was mainly in Europe and the UK but we also included anything relevant to the US since both markets had very different characteristics. The study considered the trends in the cellulose ingredient market including growth potential in current applications and the novel applications. It also considered cellulose and insoluble fibres from wood pulp and other sources.
In respect of customers, the study determined the buying criteria for cellulose. In respect of manufacturers, the study attempted to determine players, products, applications, distribution to different end-uses and strategies. Finally, the study addressed the question of barriers to entry and key success factors.
Objective
Method
Principal Findings
Definitions
Markets for Powdered Cellulose from Wood Pulp
Markets for Powdered Cellulose from Other Sources
Applications
Contacts’ Views
Competition
Barriers to Entry and Success Factors
Sales Route
Results from Supermarket Surveys
Swot for Cellulose Powder from Wood Pulp
Swot for Cellulose Powder from Other Sources
Conclusions
Cellulose Derived from Wood Pulp
Cellulose Derived from Other Sources
Definition, Properties and Applications Of Powdered Cellulose from Various Sources
Overview
Food and Beverages
Petfood
Cosmetics, Pharmaceuticals and Health Supplements
Market Overview
Powdered Cellulose Derived from Wood Pulp
Powdered Cellulose Derived from Other Sources
Agriculture / Animal Feed and Petfood / F0502 The market for cellulose in food and petfood
